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Books > History > American history
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Cornering the Market - Independent Grocers and Innovation in American Small Business (Hardcover)
Loot Price: R2,439
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Cornering the Market - Independent Grocers and Innovation in American Small Business (Hardcover)
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From the Civil War through the Great Depression small businessmen
and their stores dominated retailing in nearly every city and town.
Within the walls of their shops, grocers wrestled with fundamental
changes in the structures of industrial and commercial capitalism,
including the development of mass production, distribution, and
marketing, the growth of regional and national markets, and the
introduction of new organizational and business methods. Yet today
we know very little about the considerable achievements of these
small businessmen and their corner stores and even less about their
major contributions to the making of "modern" enterprise in the
United States. Popular stereotypes of Rockwellian storekeepers as
avuncular men who prevailed over pickle-barrel conversations and
checkers games, have characterized grocery retailers as backward
and resistant to modernizing impulses. Cornering the Market
challenges these conventions to argue that nineteenth- and early
twentieth-century grocers were important but unsung innovators of
business models and retail technologies that fostered the rise of
contemporary retailing. Small businessmen revolutionized business
practices from the bottom by becoming the first to own and operate
cash registers, develop new distribution paths, and engage in
transforming the grocery trade from local enterprises to a
nationwide industry. Drawing on private thoughts from storekeepers'
diaries, business ledgers and documents, and the letters of
merchants, wholesalers, traveling men, and consumers, Spellman
shows how proprietors confronted industrialization by crafting
solutions centered on notions of efficiency, scale, and price
controls, without abandoning local ties, turning social concepts of
community into commercial profitability. It was a powerful
combination businesses from chain stores to Wal-Mart continue to
exploit in the twenty-first century.
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