Environmental challenges such as pollution, climate change, water
and natural resources depletion and dwindling bio-diversity are
true threats to the survival of our civilization, forcing us to
learn how to act now. Fortunately this is exactly what this book
does: presenting real life cases, along with theory, methodologies
and tools demonstrating how eco-innovation can support sustainable
economic growth and save our planet for future generations.
Following an introduction describing developments and directions of
eco-innovation, Section One discusses Models and Frameworks
Supporting Eco-Innovation, with chapters on search strategy for
radical eco-innovation; and systematic eco-innovation with TRIZ
Methodology. Section Two offers surveys and case studies showing
eco-innovation in practice, including a sketch of the
eco-innovative landscape in the Brazilian Cellulose, Paper and
Paper Products Industry; efforts to eco-innovate among large
Swedish companies; progress towards joint product-service business
models and more. The third section surveys future directions and
emerging trends, among them a new methodology for eco-friendly
construction; the development of lightweight small inter-island
ferries in Scandinavia and BioTRIZ: a win-win methodology for
eco-innovation. The book explores eco-innovation as a framework for
supporting the development of new business models which consider
the entire business ecosystem, on the way to a sustainable world.
Moreover, it explores the eco-innovation process in cross-national
and cross-sector perspective.
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