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Contemporary Issues in Luxury Brand Management (Paperback) Loot Price: R1,342
Discovery Miles 13 420
Repayment Terms: R126 pm x 12*
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Contemporary Issues in Luxury Brand Management (Paperback): Sylvie Studente, Eleonora Cattaneo

Contemporary Issues in Luxury Brand Management (Paperback)

Sylvie Studente, Eleonora Cattaneo

Series: Mastering Luxury Management

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Loot Price R1,342 Discovery Miles 13 420 | Repayment Terms: R126 pm x 12*

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Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today; Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource; Includes insights from a range of expert contributors from both research and consulting backgrounds

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Mastering Luxury Management
Release date: March 2023
First published: 2023
Editors: Sylvie Studente • Eleonora Cattaneo
Dimensions: 246 x 174mm (L x W)
Format: Paperback
Pages: 162
ISBN-13: 978-0-367-85930-5
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 0-367-85930-0
Barcode: 9780367859305

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