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The Filmmaker's View - 100 Years of ARRI (Hardcover)
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The Filmmaker's View - 100 Years of ARRI (Hardcover)
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As its centenary year gets underway, ARRI looks back at its rich
history, assesses the values and principles that have helped it
reach this milestone anniversary, and sets its sights firmly on the
future. 2017 marks 100 years since August Arnold and Robert Richter
rented a small former shoemaker's store in Munich and set up shop
as a film technology firm. The two young friends started with just
one product: a copying machine they built on a lathe Richter ha d
received as a Christmas present from his parents. Taking the first
two letters of their surnames, they christened their new enterprise
ARRI. Arnold and Richter were camera operators, film producers and
an equipment rental outfit before they ever manu factured an ARRI
camera. From the very beginning they worked directly with
filmmakers and the insight they gained helped them to develop
equipment that met real on - set needs. First and foremost they
were film enthusiasts, driven by a love for visual storyt elling
and technology. In today's industry, with technology driven at
breakneck speed by marketing hype, this philosophy of listening to
what filmmakers want - rather than telling them - is more The
Academy of Motion Picture Arts and Sciences has recogniz ed ARRI's
engineers and their contributions to the industry with 19
Scientific and Technical Awards. On the occasion of the anniversary
year ARRI has spoken to about 200 filmmakers - film directors,
cameramen, gaffer, historians, producers, technicians, in novators
and inventors - from around the globe and asked them about their
view on the film industry, t echnology , and art as well as their
stories about this world - k nown manufacturer. We tell the story
of ARRI, but not as one long essay: We offer a collection of short
films; experiences and short ane c dotes : a kaleidoscope about the
history of the company, the technical achievements, the involved
people, about clients, using the equipment and services. They talk
about how ARRI and how the inventions helped them telling their
stories.
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