Marketing and the Customer Value Chain - Integrating Marketing and Supply Chain Management (Paperback)

One of very few textbooks that combine marketing with supply chain management, with a strong focus on the importance of the optimization and maximization of the value chain Suitable for both advanced undergraduate and postgraduate students studying marketing management, marketing planning, logistics and supply chain management Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases and chapter-by-chapter objectives, summaries and reflective questions. Online resources for lecturers and students include lecture slides, additional exercises, example case studies and a test bank of questions.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2022
First published:	2022
Authors:	Thomas Fotiadis • Dimitris Folinas • Konstantinos Vasileiou • Aggeliki Konstantoglou
Dimensions:	246 x 174 x 28mm (L x W x T)
Format:	Paperback
Pages:	340
ISBN-13:	978-1-138-39449-0
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-138-39449-1
Barcode:	9781138394490

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