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Tageszeitungen Und Online-Medien - Elektronisches Publizieren ALS Produktpolitisches Instrument Der Verlage (German, Paperback, 1999 ed.) Loot Price: R1,387
Discovery Miles 13 870
Tageszeitungen Und Online-Medien - Elektronisches Publizieren ALS Produktpolitisches Instrument Der Verlage (German, Paperback,...

Tageszeitungen Und Online-Medien - Elektronisches Publizieren ALS Produktpolitisches Instrument Der Verlage (German, Paperback, 1999 ed.)

Thomas Lehr

Series: Marketing Und Neue Institutionenoekonomik

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Loot Price R1,387 Discovery Miles 13 870 | Repayment Terms: R130 pm x 12*

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Auf der Basis eines empirisch uberpruften, medienneutralen Modells hinsichtlich Nutzen und Kosten medialer Angebote werden Ansatze zur Marktbearbeitung entwickelt, die gedruckte und elektronische Elemente zu Informationsangeboten mit hohem Nutzwert verbinden."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marketing Und Neue Institutionenoekonomik
Release date: June 1999
First published: June 1999
As told to: Thomas Lehr
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 310
Edition: 1999 ed.
ISBN-13: 978-3-8244-6935-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-8244-6935-9
Barcode: 9783824469352

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