Rhetoric of the Opioid Epidemic demonstrates that framing the
epidemic as a medical issue instead of an effect of moral failing
holds more potential for solving the epidemic through medical
treatment and reconnecting sufferers back to society. This
rhetorical move separates the opioid epidemic from the criminal and
immoral frames that were cast upon the crack epidemic and initial
framing of the AIDS epidemic. Popular culture and governmental
response case studies include: President Trump's March 19, 2018
address to the nation, ODMAP produced by the Washington/Baltimore
High Intensity Drug Trafficking in January 2017, news stories from
national sources dating from 2015 to 2020 about the chronic pain
management debate, two documentaries, Heroin(e) (2017) and One
Nation Under Stress: Deaths of Despair in the United States (2019),
and Ben is Back (2018).
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