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Attitudes and Attitude Change (Paperback, 2nd edition)
Loot Price: R1,690
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Attitudes and Attitude Change (Paperback, 2nd edition)
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Attitudes have been a central topic in social psychology from its
early beginnings. But what exactly are attitudes, where do they
come from, and how can they be modified? The overall aim of
Attitudes and Attitude Change is to provide students with a
comprehensive and accessible introduction to these basic issues in
the psychological study of attitudes. In four parts, readers learn
about how attitudes can be measured, how attitudes are shaped in
the course of life, how they are changed by other people, and
finally, how attitudes in turn affect our thoughts and behavior.
This completely revised and updated second edition covers many
recent developments and reports cutting-edge research while also
addressing the classic findings and theories that advanced the
field. In addition to integrating the newly emerged topics of
implicit attitudes and recent models regarding the coexistence of
explicit and implicit attitudes, this edition also adds chapters on
social influence and resistance to persuasion. This comprehensive
and user-friendly book carefully balances theoretical underpinnings
and empirical findings with applied examples to enable readers to
use the insights of attitude research for practical applications.
Critical discussions also instigate readers to develop their own
thinking on key topics.
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