Platform Power and Policy in Transforming Television Markets (Hardcover, 1st ed. 2018)

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Palgrave Global Media Policy and Business
Release date:	April 2018
First published:	2018
Authors:	Tom Evens • Karen Donders
Dimensions:	210 x 148 x 26mm (L x W x T)
Format:	Hardcover
Pages:	304
Edition:	1st ed. 2018
ISBN-13:	978-3-319-74245-8
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Promotions
LSN:	3-319-74245-0
Barcode:	9783319742458

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!