We Interrupt This Newscast - How to Improve Local News and Win Ratings, Too (Hardcover, New)

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	April 2007
First published:	2007
Authors:	Tom Rosenstiel • Marion Just • Todd Belt (Assistant Professor) • Atiba Pertilla • Walter Dean • Dante Chinni
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Hardcover
Pages:	244
Edition:	New
ISBN-13:	978-0-521-87115-0
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	0-521-87115-8
Barcode:	9780521871150

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