Intellectual Property Branding in the Developing World - A New Approach to Non-Technological Innovations (Paperback)

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Research in Intellectual Property
Release date:	December 2021
First published:	2019
Authors:	Tshimanga Kongolo
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Paperback
Pages:	152
ISBN-13:	978-1-03-224117-3
Categories:	Books > Business & Economics > Economics > General Books > Law > Jurisprudence & general issues > General Books > Law > International law > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Commercial law Books > Law > Laws of other jurisdictions & general law > Private, property, family law > Personal property law > Intellectual property, copyright & patents Promotions
LSN:	1-03-224117-9
Barcode:	9781032241173

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