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Intellectual Property Branding in the Developing World - A New Approach to Non-Technological Innovations (Paperback)
Loot Price: R1,363
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Intellectual Property Branding in the Developing World - A New Approach to Non-Technological Innovations (Paperback)
Series: Routledge Research in Intellectual Property
Expected to ship within 12 - 19 working days
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Intellectual Property Branding in the Developing World identifies
success stories in the areas of intellectual property (IP) and
branding for non-technological innovation in the developing world.
The author examines the relationship between IP, branding and
innovation to demonstrate that innovation, in general, and
non-technological innovation, in particular, must go hand in hand
with branding. Branding of non-technological innovations should be
a good strategic tool to be used by countries in the developing
world mainly in the areas where they have competitive advantages.
This book will assist scholars and academics dealing with
innovation, branding, and IP issues, providing context and guidance
to policymakers from the developing world. It is also relevant to
researchers and students in the fields of intellectual property
law, commercial law, international law, management, and innovation.
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