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Books > Social sciences > Sociology, social studies > Social issues
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Religion in Consumer Society - Brands, Consumers and Markets (Paperback)
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Religion in Consumer Society - Brands, Consumers and Markets (Paperback)
Series: AHRC/ESRC Religion and Society Series
Expected to ship within 12 - 17 working days
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Presenting an overview of an emerging field in the study of
contemporary religion, this book, together with a complementary
volume Religion in the Neoliberal Age, explores issues of religion,
neoliberalism and consumer society. Claiming that we have entered a
new phase that implies more than the recasting of state-religion
relations, the authors examine how religious changes are
historically anchored in modernity but affected by the
commoditization, mediatization, neoliberalization and globalization
of society and social life. Religion in Consumer Society explores
religion as both shaped by consumer culture and as shaping consumer
culture. Following an introduction which critically analyses
studies on consumer culture and integrates scholarship in the
sociology of religion, this book explores the following topics: how
consumerism and electronic media have shaped globalized culture,
and how this is affecting religion; the dynamics and
characteristics of often overlooked middle-class religion, and how
these relate to globalization and differences between 'developed'
and 'emerging' countries; emerging trends, and how we understand
phenomena as different as mega churches and holistic spiritualistic
journeys, and how the pressures of consumer culture act on
religious traditions, indigenous and exogenous; the politics of
religious phenomena in the Age of Neoliberalism; and the hybrid
areas emerging from these reconfigurations of religion and the
market. Outlining changes in both the political-institutional and
cultural spheres, the contributors offer an international overview
of developments in different countries and state of the art
representation of religion in the new global political economy.
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