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It's So French! - Hollywood, Paris, and the Making of Cosmopolitan Film Culture (Paperback)
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It's So French! - Hollywood, Paris, and the Making of Cosmopolitan Film Culture (Paperback)
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The recent history of cultural exchange between France and the
United States would appear to be defined by "freedom fries" and
boycotts against Beaujolais--or, on the other side of the Atlantic,
by enraged farmers toppling statues of Ronald McDonald. But this
dismal state of affairs is a long way from the mutual admiration
that followed World War II, epitomized in a 1958 cover of "Look"
magazine that declared "Brigitte Bardot conquers America." "It's So
French!" explores the close affinity between the French and
American film industries that flourished in the postwar years,
breaking down myths of American imperialism and French cultural
protectionism while illuminating the vital role that cinema has
played in the globalization of culture.
Hollywood was once enamored with everything French and this
infatuation blossomed in a wildly popular series of films including
"An American in Paris,"" Gigi,"" "and "Funny Face," Schwartz here
examines the visual appeal of such films, and then broadens her
analysis to explore their production and distribution, probing the
profitable influences that Hollywood and Paris exerted on each
other. This exchange moved beyond individual films with the
sensational spectacle of the Cannes Film Festival and the meteoric
career of Brigitte Bardot. And in turn, their success led to a new
kind of film that celebrated internationalism and cultural
hybridity. Ultimately, Schwartz uncovers an intriguing paradox:
that the road to globalization was paved with nationalist cliches,
and thus, films beloved for being so French were in fact the first
signs of a nascent cosmopolitan culture.
Packed with an array of colorful film stills, publicity
photographs, paparazzi shots, ads, and never before seen archival
images, "It's So French!" is an incisive account of the fertile
collaboration between France and the United States that expanded
the geographic horizons of both filmmaking and filmgoing, forever
changing what the world saw and dreamed of when they went to the
movies.
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