Vera Toepoel's practical, how-to guide to doing surveys online
takes you through the entire process of using surveys, from
systematically recruiting respondents, to designing the internet
survey, to processing the survey data and writing it up. This book
helps students and researchers in identifying possible strategies
to make the best use of online surveys, providing pro's and con's,
and do's and don'ts for each strategy. It also explores the latest
opportunities and developments that have arisen in the field of
online surveys, including using social networks, and provides
expert guidance and examples of best practice throughout. Suitable
for those starting a research project or conducting a survey in a
professional capacity, this book is the ideal go-to reference for
anyone using internet surveys, be it a beginner or a more
experienced survey researcher.
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