E-health two-side Markets: Implementation and Business Models
presents empirical models and suggestions that focus on how to
remove barriers to deliver online services across borders and how
actual barriers affect business models in a two-sided market with
regard to eHealth. Technological innovation and business
developments in online trade result in fast-evolving markets with
the continuous emergence of new products and services, thus
requiring a specific approach. This book discusses how to develop
innovative and cost-effective implementation strategies for complex
organizations, the importance of barriers and facilitators for
two-sided markets when implementing e-health services and/or IT
based innovations, which pre-requisites have to be achieved in
complex organizations that act in two-sided markets when
implementing e-services, the ecosystem for implementation of
services and innovations in complex organizations, and its effects
for business models. This book is a valuable source for researchers
in medical informatics, and is also ideal for stakeholders,
consultants, advisors, and product designers involved in eHealth
services.
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