|
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
|
Buy Now
Common Knowledge (Paperback, New)
Loot Price: R897
Discovery Miles 8 970
|
|
|
Common Knowledge (Paperback, New)
Expected to ship within 10 - 15 working days
|
Photo opportunities, ten-second sound bites, talking heads and
celebrity anchors: so the world is explained daily to millions of
Americans. The result, according to the experts, is an ignorant
public, helpless targets of a one-way flow of carefully filtered
and orchestrated communication. "Common Knowledge" shatters this
pervasive myth. Reporting on a ground-breaking study, the authors
reveal that our shared knowledge and evolving political beliefs are
determined largely by how we actively reinterpret the images,
fragments, and signals we find in the mass media.
For their study, the authors analyzed coverage of 150 television
and newspaper stories on five prominent issues--drugs, AIDS, South
African apartheid, the Strategic Defense Initiative, and the stock
market crash of October 1987. They tested audience responses of
more than 1,600 people, and conducted in-depth interviews with a
select sample. What emerges is a surprisingly complex picture of
people actively and critically interpreting the news, making sense
of even the most abstract issues in terms of their own lives, and
finding political meaning in a sophisticated interplay of message,
medium, and firsthand experience.
At every turn, "Common Knowledge" refutes conventional wisdom. It
shows that television is far more effective at raising the saliency
of issues and promoting learning than is generally assumed; it also
undermines the assumed causal connection between newspaper reading
and higher levels of political knowledge. Finally, this book gives
a deeply responsible and thoroughly fascinating account of how the
news is conveyed to us, and how we in turn convey it to others,
making meaning of at once so much and solittle. For anyone who
makes the news--or tries to make anything of it--"Common Knowledge"
promises uncommon wisdom.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
