Books > Reference & Interdisciplinary > Communication studies > Media studies
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Communication in the Era of Attention Scarcity (Hardcover, 1st ed. 2019)
Loot Price: R1,520
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Communication in the Era of Attention Scarcity (Hardcover, 1st ed. 2019)
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This book examines a series of phenomena that have accompanied the
development of digital technology and focuses on the attentional
processes that these phenomena have in common. Across the social
order, complaints are growing about a lack of attention as well as
an overriding push by corporations and institutions to capture and
mobilize attention. With a particular focus on social attention,
the book highlights the need for an increased awareness about the
agents that shape attention in our society, the effects that these
agents (attempt to) produce, and the means by which individuals and
groups may increase their control over personal and social
attention. With a range of academic perspectives, this book is a
crucial read for understanding the changing shape of political,
business and personal communication.
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