Brand Addiction - Designing Identity for Fashion Stores (Hardcover)

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

General

Imprint:	Flamant
Country of origin:	Spain
Release date:	2018
Authors:	Wang Shaoqiang
Dimensions:	293 x 217 x 26mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	240
ISBN-13:	978-84-17-08403-5
Categories:	Books > Arts & Architecture > Architecture > Interior design
LSN:	84-17-08403-7
Barcode:	9788417084035

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