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Using the Psychology of Attraction in Christian Outreach - Lessons from the Dark Side (Hardcover, New edition)
Loot Price: R3,348
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Using the Psychology of Attraction in Christian Outreach - Lessons from the Dark Side (Hardcover, New edition)
Series: American University Studies, 331
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Jesus sent His disciples into the world as sheep among wolves,
instructing them to be "as shrewd as snakes and as innocent as
doves" (Matt. 10:16). In Using the Psychology of Attraction in
Christian Outreach: Lessons from the Dark Side, Wendy L. Patrick
proposes that consistent with this instruction, Christian outreach
should incorporate effective strategies of interpersonal influence
into a biblical, proactive approach to sharing faith. Drawing on
her experience as a sex crimes prosecutor and a review of relevant
research, this book exposes five powerful social and psychological
techniques (proactivity, emotional appeal, identification,
affirmation, and credibility) used successfully within both the
dark side by criminals and on the positive side of interpersonal
influence by those with selfless motives seeking to benefit others
that capitalize on the power of attraction. Because the outcome of
these techniques is dependent on the motivation of the user, this
book explores the efficacy of using them authentically, selflessly,
and benevolently in Christian outreach.
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