Communication Theories: Origins, Methods and Uses in the Mass Media - Pearson New International Edition (Paperback, 5th edition)

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Werner Severin • James Tankard
Dimensions:	235 x 178 x 20mm (L x W x T)
Format:	Paperback
Pages:	432
Edition:	5th edition
ISBN-13:	978-1-292-04285-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	1-292-04285-0
Barcode:	9781292042855

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!