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Advances in Business and Management - Volume 15 (Hardcover)
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Advances in Business and Management - Volume 15 (Hardcover)
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Advances in Business and Management. Volume 15 begins by presenting
a paper examining the depth and range of psychological stressors
and strains that entrepreneurs encounter in their new ventures,
aiming to further clarify the confusion and inconsistencies of
being self-employed. The following study was conducted in order to
analyze the impacts of IT on e-business adoption and to understand
the effects of quality IT strategies in e-business performance.
Focusing on Chinese users through an online survey, the measurement
instrument of this research model was developed from various
studies. The authors go on to discuss brand management and the way
in which it attempts to tap into collective meanings, associating
life-world categories of thought and emotion. A seduction takes
place whereby a captured emotional involvement with advertisements
confuses the imaginary with perception and circumvents rational
thought prior to purchaseall likely to evolve in directions
anticipated by the market specialists. One paper shows that the
manner an organisation approaches strategic planning is
significant. A case study rooted in stewardship, service and divine
endowments develops theoretical findings drawing from biblical
strategy and blends these with contemporary strategic human
resource management. Social impact assessment (SIA) has become a
recent concept of interest within the business and public domains,
soliciting further study by academics. SIA is an interdisciplinary
social science that incorporates various fields and is regarded as
a technique for predicting social impacts as part of an
environmental impact assessment (EIA) or as a stand-alone process.
This book contributes to the knowledge base of SIA and its
relationship with b-corporations and integrated reporting,
providing insights between these two fields of research. The
penultimate current chapter embraces a topic which is still
underdeveloped in the literature: how corporate social
responsibility may or may not influence brand equity. Therefore,
the authors conducted a literature review to analyse past studies
on this topic, focusing on four major aspects. Today every customer
is digital customer, and every enterprise is digital enterprise. It
is proposed that the significantly changing business environment
requires enterprises to rapidly change their structures, processes
and systems in order to save their customers and to remain
competitive and compliant to the requirements of the modern digital
economy.
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