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Constructing Social Psychology - Creative and Critical Aspects (Hardcover)
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Constructing Social Psychology - Creative and Critical Aspects (Hardcover)
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William J. McGuire's research on the diverse topics of attitudes,
beliefs, self, thought systems, language, history, and methodology
created and shaped social psychology in enduring ways. In this
collection, his work appears with new commentary and bridging
sections that illuminate the context in which the original papers
were written. Here, students of psychology and its history can
learn about the creative and critical processes that McGuire sought
to study: the magical experiments on attitude innoculation showing
that small doses of a persuasive message can increase resistance to
later larger doses; the construction of self in terms of its
distinctive and atypical features; the content, structure, and
processing of thought system functioning by balancing logical
consistency, realistic coping, and hedonic gratification;
persuasion by Socratic questioning that selectively directs
attention; and the process of doing research as an exciting and
infinitely rewarding activity. These papers not only provide
insight into one of psychology's greatest minds, but they also tell
the story of psychology's history over the past fifty years.
William J. McGuire is Professor of Psychology at Yale University. A
Fulbright Scholar and Guggenhiem Fellow, McGuire received the
Distinguished Scientific Contribution Award from the American
Psychological Association, the Distinguished Scientist Award from
the Society of Experimental Social Psychology, and is a William
James Fellow of the American Psychological Society.
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