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Marketing Scientific and Technical Information (Paperback) Loot Price: R1,372
Discovery Miles 13 720
Repayment Terms: R129 pm x 12*
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Marketing Scientific and Technical Information (Paperback): William R. King, Gerald Zaltman

Marketing Scientific and Technical Information (Paperback)

William R. King, Gerald Zaltman

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Loot Price R1,372 Discovery Miles 13 720 | Repayment Terms: R129 pm x 12*

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This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2020
First published: 1979
Editors: William R. King • Gerald Zaltman
Dimensions: 229 x 145mm (L x W)
Format: Paperback
Pages: 234
ISBN-13: 978-0-367-17079-0
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Social sciences > Sociology, social studies > Social issues > General
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LSN: 0-367-17079-5
Barcode: 9780367170790

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