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How To Write a Marketing Plan for Health Care Organizations (Hardcover) Loot Price: R3,924
Discovery Miles 39 240
How To Write a Marketing Plan for Health Care Organizations (Hardcover): William Winston

How To Write a Marketing Plan for Health Care Organizations (Hardcover)

William Winston

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Loot Price R3,924 Discovery Miles 39 240 | Repayment Terms: R368 pm x 12*

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Release date: 1985
First published: 1985
Authors: William Winston
Dimensions: 216 x 156 x 18mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 184
ISBN-13: 978-0-86656-450-2
Categories: Books > Health, Home & Family > General
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Public ownership / nationalization
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > General issues > Health systems & services > General
Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > General
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LSN: 0-86656-450-0
Barcode: 9780866564502

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