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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
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The SAGE Handbook of Public Opinion Research (Hardcover)
Price: R2,434
Discovery Miles 24 340
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The SAGE Handbook of Public Opinion Research (Hardcover)
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'Some of the most experienced and thoughtful research experts in
the world have contributed to this comprehensive Handbook, which
should have a place on every serious survey researcher's bookshelf'
- Sir Robert Worcester, Founder of MORI and President of WAPOR
'82-'84. 'This is the book I have been waiting for. It not only
reflects the state of the art, but will most likely also shape
public opinion on public opinion research' - Olof Petersson,
Professor of political science, SNS, Stockholm, Sweden 'The
Handbook of Public Opinion Research is very authoritative, well
organized, and sensitive to key issues in opinion research around
the world. It will be my first choice as a general reference book
for orienting users and training producers of opinion polls in
Southeast Asia' - Mahar K. Mangahas, Ph.D., President of Social
Weather Stations, Philippines (www.sws.org.ph) 'This is the most
comprehensive book on public opinion research to date' - Robert
Ting-Yiu Chung, Secretary-Treasurer, World Association for Public
Opinion Research (WAPOR); Director of Public Opinion Programme, The
University of Hong Kong Public opinion theory and research are
becoming increasingly significant in modern societies as people's
attitudes and behaviours become ever more volatile and opinion poll
data becomes ever more readily available. This major new Handbook
is the first to bring together into one volume the whole field of
public opinion theory, research methodology, and the political and
social embeddedness of polls in modern societies. It
comprehensively maps out the state-of-the-art in contemporary
scholarship on these topics. With over fifty chapters written by
distinguished international researchers, both academic and from the
commercial sector, this Handbook is designed to: - give the reader
an overview of the most important concepts included in and
surrounding the term 'public opinion' and its application in modern
social research - present the basic empirical concepts for
assessing public opinion and opinion changes in society - provide
an overview of the social, political and legal status of public
opinion research, how it is perceived by the public and by
journalists, and how it is used by governments - offer a review of
the role and use of surveys for selected special fields of
application, ranging from their use in legal cases to the use of
polls in marketing and campaigns. The Handbook of Public Opinion
Research provides an indispensable resource for both practitioners
and students alike.
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