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A History of Cadbury (Paperback)
Loot Price: R297
Discovery Miles 2 970
You Save: R83
(22%)
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A History of Cadbury (Paperback)
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List price R380
Loot Price R297
Discovery Miles 2 970
You Save R83 (22%)
Expected to ship within 5 - 10 working days
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When John Cadbury came to Birmingham in 1824, he sold tea, coffee
and drinking chocolate in a small shop on Bull Street. Drinking
chocolate was considered a healthy alternative to alcohol,
something Cadbury, a Quaker, was keen to encourage. In 1879, the
Cadburys moved to Bournville and created their factory in a garden'
- an unprecedented move. It is now ironic that today's Bournville
is surrounded by that urban sprawl the Cadburys were so keen to get
away from. This book looks at some of the social impact this
company has had since its inception, both on the chocolate and
cocoa business in general and on the community at large, both
within and without the firm of Cadbury. In 2024, Cadbury's will be
celebrating 200 years of the first store opening. This is the story
of how the company began, how it grew, and how they diversified in
order to survive.
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