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Winning American Hearts and Minds - China's Image Building Efforts in the 21st Century (Paperback, 1st ed. 2020) Loot Price: R1,469
Discovery Miles 14 690
Repayment Terms: R138 pm x 12*
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Winning American Hearts and Minds - China's Image Building Efforts in the 21st Century (Paperback, 1st ed. 2020): Xiuli...

Winning American Hearts and Minds - China's Image Building Efforts in the 21st Century (Paperback, 1st ed. 2020)

Xiuli Wang

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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This book explores the effectiveness of the Chinese government's recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders' foreign visits, Chinese media's overseas expansion, Confucius institutes, global mega events, and Chinese government's new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Release date: 2021
First published: 2020
Authors: Xiuli Wang
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 150
Edition: 1st ed. 2020
ISBN-13: 978-981-15-3186-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > International relations > Diplomacy
LSN: 981-15-3186-2
Barcode: 9789811531866

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