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Books > Computing & IT > Computer communications & networking
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Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings (Paperback, 1st ed. 2016)
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Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings (Paperback, 1st ed. 2016)
Series: Lecture Notes in Computer Science, 9844
Expected to ship within 10 - 15 working days
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This book constitutes the refereed conference proceedings of the
15th IFIP WG 6.11 Conference on e-Business, e-Services and
e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47
full and 17 short papers presented were carefully reviewed and
selected from 90 submissions. They are organized in the following
topical sections: social media strategy and digital business;
digital marketing and customer relationship management; adoption
and diffusion; information sharing on social media; impression,
trust, and risk management; data acquisition, management and
analytics; e-government and civic engagement; e-society and online
communities.
General
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