A groundbreaking guide to breaking free from the thoughts, habits, jobs, relationships, and even business models that prevent us from achieving our full potential.

Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the roadmap we all need to escape our inertia and flourish in the face of friction.

Adam Alter has spent the past two decades studying how people become stuck and how they free themselves to thrive. Here he reveals the formula he and other researchers have uncovered. The solution rests on a process that he calls a friction audit—a systematic procedure that uncovers why a person or organization is stuck, and then suggests a path to progress. The friction audit states that people and organizations get unstuck when they overcome three sources of friction: HEART (unhelpful emotions); HEAD (unhelpful patterns of thought); and HABIT (unhelpful behaviors).

Despite the ubiquity of friction, there are many great “unstickers” hidden in plain sight among us and Alter shines a light on some exceptional stories to share their valuable lessons with us. He tells us about the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals, the actor who faced countless rejections before gaining worldwide fame, the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist, and Alter’s own story of getting unstuck from a college degree that made him deeply unhappy.

Artfully weaving together scientific studies, anecdotes, and interviews, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thriving, but with the right tweaks and corrections we can reach even our loftiest targets.

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Almost half of the developed population has an internet-based addiction. In some ways this is not surprising, as our world is filled with addictive experiences: from social media and messaging, to rolling news and video streaming. Attention spans are decreasing as our time spent glued to our screens are increasing, negatively affecting our ability to relax, sleep, develop relationships and achieve meaningful goals. Psychologist Adam Alter provides insight into why explains the science behind why we can't seem to stop such behaviour and offers practical advice for using technology differently, in order to lead a happier life, and to set yourself free. 'This examination of today's tech-zombie epidemic is worth putting your phone down for' Guardian 'Essential reading... Regain control of your time, finances and relationships' Charles Duhigg, author of The Power of Habit

A New York Times bestseller! A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make-that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us-such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.