Drunk Tank Pink - The Subconscious Forces that Shape How We Think, Feel, and Behave (Paperback)

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

General

Imprint:	Oneworld Publications
Country of origin:	United Kingdom
Release date:	September 2014
Authors:	Adam Alter
Dimensions:	198 x 130 x 22mm (L x W x T)
Format:	Paperback - B-format
Pages:	261
ISBN-13:	978-1-78074-583-1
Categories:	Books > Health, Home & Family > Self-help & practical interests > Popular psychology > General Promotions
LSN:	1-78074-583-4
Barcode:	9781780745831

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!