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Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover): Francois Colbert, Alain D'Astous Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover)
Francois Colbert, Alain D'Astous
R4,469 Discovery Miles 44 690
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Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Consumer Behaviour and the Arts - A Marketing Perspective (Paperback): Francois Colbert, Alain D'Astous Consumer Behaviour and the Arts - A Marketing Perspective (Paperback)
Francois Colbert, Alain D'Astous
R1,570 Discovery Miles 15 700
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Ships in 12 - 19 working days

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

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