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Consumer Behaviour and the Arts - A Marketing Perspective (Paperback)

Francois Colbert, Alain D'Astous

~~R1,315~~ R1,131 Discovery Miles 11 310 Save R184 (14%)

Ships in 9 - 15 working days

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover)

Francois Colbert, Alain D'Astous

R3,877 Discovery Miles 38 770

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Ships in 12 - 17 working days

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector