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Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover) Loot Price: R4,488
Discovery Miles 44 880
Repayment Terms: R421 pm x 12*
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Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover): Francois Colbert, Alain D'Astous

Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover)

Francois Colbert, Alain D'Astous

Series: Discovering the Creative Industries

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Loot Price R4,488 Discovery Miles 44 880 | Repayment Terms: R421 pm x 12*

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Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Discovering the Creative Industries
Release date: September 2021
First published: 2022
Authors: Francois Colbert • Alain D'Astous
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 140
ISBN-13: 978-0-367-20728-1
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
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LSN: 0-367-20728-1
Barcode: 9780367207281

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