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Strategic Marketing for Non-Profit Organisations - Pearson New International Edition (Paperback, 7th edition): Alan Andreasen,... Strategic Marketing for Non-Profit Organisations - Pearson New International Edition (Paperback, 7th edition)
Alan Andreasen, Philip Kotler
R2,465 Discovery Miles 24 650
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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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