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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations

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Strategic Marketing for Non-Profit Organisations - Pearson New International Edition (Paperback, 7th edition) Loot Price: R2,300
Discovery Miles 23 000
Repayment Terms: R216 pm x 12*
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Strategic Marketing for Non-Profit Organisations - Pearson New International Edition (Paperback, 7th edition): Alan Andreasen,...

Strategic Marketing for Non-Profit Organisations - Pearson New International Edition (Paperback, 7th edition)

Alan Andreasen, Philip Kotler

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Loot Price R2,300 Discovery Miles 23 000 | Repayment Terms: R216 pm x 12*

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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: November 2013
First published: 2014
Authors: Alan Andreasen • Philip Kotler
Dimensions: 276 x 216 x 28mm (L x W x T)
Format: Paperback
Pages: 480
Edition: 7th edition
ISBN-13: 978-1-292-04274-9
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-292-04274-5
Barcode: 9781292042749

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