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Everyday Communication Strategies - Manage Common Issues to Prevent a Crisis and Protect Your Brand (Hardcover): Amanda Coleman Everyday Communication Strategies - Manage Common Issues to Prevent a Crisis and Protect Your Brand (Hardcover)
Amanda Coleman
R2,189 Discovery Miles 21 890 Ships in 12 - 19 working days

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

Crisis Communication Strategies - Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations (Paperback,... Crisis Communication Strategies - Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations (Paperback, 2nd Revised edition)
Amanda Coleman
R1,045 R948 Discovery Miles 9 480 Save R97 (9%) Ships in 12 - 19 working days

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect your brand from disaster. Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done, tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises. It also contains new content looking at the phases of crises, behavioural communication as a tactic and how to ensure diversity and inclusivity in tumultuous times. Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises, it also explores the role of leadership in developing a crisis communication response that has people at its heart. This is an essential guide for PR and communications professionals who wish to protect their company and build long-term resilience.

Crisis Communication Strategies - Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations (Hardcover,... Crisis Communication Strategies - Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations (Hardcover, 2nd Revised edition)
Amanda Coleman
R2,817 Discovery Miles 28 170 Ships in 12 - 19 working days

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect your brand from disaster. Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done, tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises. It also contains new content looking at the phases of crises, behavioural communication as a tactic and how to ensure diversity and inclusivity in tumultuous times. Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises, it also explores the role of leadership in developing a crisis communication response that has people at its heart. This is an essential guide for PR and communications professionals who wish to protect their company and build long-term resilience.

Everyday Communication Strategies - Manage Common Issues to Prevent a Crisis and Protect Your Brand (Paperback): Amanda Coleman Everyday Communication Strategies - Manage Common Issues to Prevent a Crisis and Protect Your Brand (Paperback)
Amanda Coleman
R864 Discovery Miles 8 640 Ships in 12 - 19 working days

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

I Am Power - Volume 1 (Paperback): Omenesa Oruma Akomolafe, Amanda Coleman, Elisabeth Okon Bassey I Am Power - Volume 1 (Paperback)
Omenesa Oruma Akomolafe, Amanda Coleman, Elisabeth Okon Bassey
R420 Discovery Miles 4 200 Ships in 10 - 15 working days
Journey - musings (Paperback): Jacob Moneaux Journey - musings (Paperback)
Jacob Moneaux; Illustrated by Amanda Coleman; Jem
R276 Discovery Miles 2 760 Ships in 10 - 15 working days
Mage's Wisdom - The Phoenix Chronicles (Paperback): Amanda Coleman Mage's Wisdom - The Phoenix Chronicles (Paperback)
Amanda Coleman
R591 Discovery Miles 5 910 Ships in 10 - 15 working days
Vampire's Blood (Paperback): Amanda Coleman Vampire's Blood (Paperback)
Amanda Coleman
R499 Discovery Miles 4 990 Ships in 10 - 15 working days
Customer Service Excellence for Police - 101 Tips on Policing in Cross-Cultural Communities (Paperback): Amanda Coleman-Mason,... Customer Service Excellence for Police - 101 Tips on Policing in Cross-Cultural Communities (Paperback)
Amanda Coleman-Mason, June Davidson
R361 R335 Discovery Miles 3 350 Save R26 (7%) Ships in 10 - 15 working days
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