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Everyday Communication Strategies - Manage Common Issues to Prevent a Crisis and Protect Your Brand (Hardcover)
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Everyday Communication Strategies - Manage Common Issues to Prevent a Crisis and Protect Your Brand (Hardcover)
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Protect your brand's reputation and maintain public confidence by
successfully managing everyday incidents and issues and preventing
them from escalating into a corporate crisis. For most companies
and communicators, dealing with a full-blown crisis is few and
far-between. But there are still everyday problems, challenges and
incidents to be faced, including customer complaints, campaign
failure, staff comments and online criticism. Everyday
Communication Strategies shows how to effectively contain these
emerging situations and prevent them from destabilizing your
business and damaging consumer confidence. It provides a blueprint
to help you move from identification to intervention to action. The
book explores how to develop appropriate messaging, work with the
media and manage social media to minimize negative publicity. It
also explains how to build resilience and make effective decisions
under pressure. The book contains tips, checklists and flowcharts,
as well as a range of case studies and examples from organizations
including KPMG, Jo Malone and General Mills. Everyday Communication
Strategies is an indispensable guide to averting a crisis and
preventing your business or brand from being plunged into a
reputational storm.
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