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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Crisis Communication Strategies - Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations (Hardcover, 2nd Revised edition)
Loot Price: R2,787
Discovery Miles 27 870
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Crisis Communication Strategies - Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations (Hardcover, 2nd Revised edition)
Expected to ship within 12 - 17 working days
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Is your company equipped to deal with any kind of crisis - whether
caused by internal error, customer action or social media mishap?
This bestselling guide gives readers the skills, tools and
knowledge to respond effectively to high-stake situations and
protect your brand from disaster. Crisis Communication Strategies
is a must-have guide that covers the whole span of a crisis from
preparing and laying the groundwork before it occurs, during the
incident and the aftermath, including the move to recovery and
beyond. It guides readers through each phase, providing details of
what to consider, what should be done, tips and checklists for
improved responses. This second edition of Crisis Communication
Strategies provides new sections on managing long-running crises.
It also contains new content looking at the phases of crises,
behavioural communication as a tactic and how to ensure diversity
and inclusivity in tumultuous times. Supported by brand new case
studies and examples from responses to events including the British
Post Office scandal, Burger King's misfired International Women's
Day campaign, Yorkshire cricket's racism scandal and Peloton's
crises, it also explores the role of leadership in developing a
crisis communication response that has people at its heart. This is
an essential guide for PR and communications professionals who wish
to protect their company and build long-term resilience.
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