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Strategic Crisis Communication (Paperback)
Loot Price: R968
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Strategic Crisis Communication (Paperback)
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Addressing 21st-century issues, threats, and opportunities with
time-tested principles, this book empowers corporate communications
professionals to protect, inspire, and energize organizations in
the face of a crisis. Whether due to an external incident or an
internal misstep, every major company or institution will find
itself scrutinized, its normal operations disrupted, and its
reputation and business continuity threatened at some point-and how
it prepares for, and reacts to, a crisis can make a critical
difference in the ultimate outcome of events. This book focuses on
strategic crisis communication as a function of three elements: 1.
crisis preparation-establishing a robust and nimble infrastructure
and plans, in advance of any crisis 2. crisis management-rapidly
gathering information, activating and adjusting plans, making
decisions, and relentlessly monitoring outcomes 3. crisis
communication-reaching multiple audiences, on multiple platforms,
with clear, consistent, and purposeful messages that tell the truth
and defend the organization. Bringing together best practices
gleaned from hundreds of recent case studies, this book is an
unmatched resource enabling corporate communications and PR
professionals, and the organizations that employ them, to
understand how to weather any reputational storm that may threaten
their enterprise.
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