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Public Relations Planning - A Strategic Approach (Hardcover)
Loot Price: R5,699
Discovery Miles 56 990
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Public Relations Planning - A Strategic Approach (Hardcover)
Expected to ship within 12 - 17 working days
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Public Relations Planning provides students with an in-depth
understanding of the steps involved in planning and executing a
successful PR campaign. Taking a strategic approach to the subject,
the author brings years of practical experience to the project,
helping students see how it all fits together in reality. The book
goes beyond an introductory discussion of the theory of PR
planning, incorporating material from cutting-edge research in the
field. A discussion of the psychological aspects of communication,
material on in-house/employee communication, as well as a chapter
dedicated to discussing how social media strategies fit into a PR
campaign, give students a real edge when it comes to executing an
effective campaign. Plenty of global examples and a companion
website featuring PowerPoint slides, a test bank, and answer key
for end-of-chapter questions round out this excellent resource for
students of public relations and corporate communication.
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