Unless you are completely satisfied with your audience sizes, you owe it to yourself and your cast/show/band members to pore through and study this book. It will show you tools and techniques you will use to pack in audiences at your performances Includes: - The Difference Between Sales, Marketing, "PR," & Advertising - and How to Take Advantage of Them All - 10 FREE or Low-cost Internet-Based Tools You MUST Use - How to Create a Press Release & Press Kit - Why You Must Achieve "Multiple Exposures" to Your Target Audience - and How to Do It - How to Get Press Coverage - Including Radio, TV, Print, and Online - Why You Can Raise Ticket Prices - and When & How You Should Do It - How to Describe, Position & "Sell" Your Show - Inside Secrets & Ad Agency Facts They Do Not Want You to Know - How I Got on "Regis" - and How YOU Can Do It - "Down & Dirty" Marketing Tactics You Can Implement Immediately to Sell More Tickets