Teaching you how to use online tools to reach your customers. In
today's increasingly digital world, marketing is going online. From
companies to individuals, people are seeking new and creative ways
to promote their products and themselves in the virtual realm.
Websites, email and social media are reaching out to customers at
home, in the office or on the move, and finding ways to engage with
them. The virtual world has many benefits, but not everyone is
familiar enough with digital channels to use them to maximum
potential. This is where e-Marketing in the South African context
comes into play. This comprehensive book focuses on the critical
issues associated with e-marketing in the South African context. It
is written in an easy-to-read and practical fashion that will help
readers grasp the relevant technologies and concepts presented in
the book. And it provides a strategic perspective as well as
metrics to help achieve the goal of successful e-marketing.
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