e-Marketing in the South African context (Paperback)

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	June 2015
Editors:	C. Bothma • M. Gopaul
Dimensions:	245 x 170 x 19mm (L x W x T)
Format:	Paperback
Pages:	342
ISBN-13:	978-1-4851-0222-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Marketing
LSN:	1-4851-0222-7
Barcode:	9781485102229
Course Code:	MNM3714

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