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Welcome to Culinary School: A Culinary Student Survival Guide is a
must-read for every student in a professional culinary school or
college-level culinary program. Welcome to Culinary School: A
Culinary Student Survival Guide, 2/e delivers exactly what students
need to know to thrive in culinary school and succeed in the
culinary industry. More than a book on culinary jobs and
certification requirements, it outlines a realistic blueprint of
how to get more out of school, enhance one's credentials, and find
a rewarding position within the field. A motivational tone and all
new interviews help readers relate to the material and get the most
up-to-date industry insight. Enhanced Suggested Tasks encourage
readers to develop study skills, credentials, and strategies that
will yield the ultimate goal-success in the culinary field. New
content in the Second Edition includes: culinary environmental
stewardship, using the internet for research, self-promotion
through social media, portfolio creation and usage, updated
culinary certification requirements, the impact of changing
technology, and additional career paths. New PowerPoints help
instructors lead their classes more easily. A must-read for every
student in culinary school or a college-level culinary program,
Welcome to Culinary School helps students succeed in and out of the
classroom.
Cost Control: A Fundamental Approach will inspire you to learn cost
control as an essential skill for any future chef or foodservice
manager. The text begins by helping you master key culinary math
basics, making subsequent cost control equations easier to
understand and compute. Balancing real-world industry challenges
with cost control theory, the text covers topics such as recipe
costing and sales price determination, purchasing and storeroom
control, labor control, revenue management, and income statements
and budgeting. Throughout the text, author Daniel Traster
encourages you to think critically about the material, promoting a
deeper understanding of cost control.
How to create a menu from start to finish! Foundations of Menu
Planning guides readers through the menu planning process in the
same order in which a professional menu planner conducts the
process. Menus are marketing mechanisms, cost control tools, and
critical communication devices for successful food service
operations. Beginning with identifying and defining a target
market, the book progresses through understanding various menu
styles, creating beverage menus, costing recipes, determining menu
prices, and analyzing and engineering an existing menu. A unique
chapter on unwritten menus, a capstone project for creating an
original menu, and a concluding look at the menu-first approach to
building a successful foodservice operation reinforce the book's
reputation as the most comprehensive resource of its kind on the
market. The Second Edition incorporates a wide range of new
information including: strategies for incorporating nutrition into
menus based on the Dietary Guidelines for Americans 2015-2020 and
shifts in menu pricing strategies from the traditional table d'hote
to the more contemporary prix fixe with supplemental charges. Also
included are trends in menu planning, from small plates and
signature cocktails, to online menu design and layout and menu
engineering to maximize profitability.
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