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Ugandan Music in the Marketing Era - The Branded Arena (Hardcover, 1st ed. 2015): David G. Pier Ugandan Music in the Marketing Era - The Branded Arena (Hardcover, 1st ed. 2015)
David G. Pier
R3,463 Discovery Miles 34 630
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David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

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