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Ugandan Music in the Marketing Era - The Branded Arena (Hardcover, 1st ed. 2015)
Loot Price: R3,375
Discovery Miles 33 750
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Ugandan Music in the Marketing Era - The Branded Arena (Hardcover, 1st ed. 2015)
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David G. Pier offers an ethnographic study of the Senator
Extravaganza traditional dance competition in Uganda, and the
performers, marketers, and other actors who were involved in it.
Pier illustrates the event as part of a broader moment in Ugandan
and African public culture - one in which marketing is playing an
increasingly dominant role.
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