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Americans want it both ways. They are committed to cultural
diversity, yet demand an endless variety of cheap consumer goods
from a global system that destroys distinct ways of life. Americans
have papered over this paradox by embracing the rhetoric of
diversity and multiculturalism, hiding the extent to which they
have accepted homogenized ways of working and living. In this
groundbreaking work, David Steigerwald exposes this paradox and
examines how culture, rather than economics or politics, became the
framework for understanding human affairs. Steigerwald criticizes
contemporary cultural studies and multiculturalism, showing how
they lead, not to true understanding and acceptance, but to mass
consumption and bureaucratic power. Culture's Vanities moves debate
away from the culture wars by examining what culture actually means
and how the modern understanding of it can only destroy true
diversity.
The conventional interpretation of the 1960s emphasizes how
liberal, even radical, the decade was. It was, after all, the age
of mass protests against the Vietnam War and social movements on
behalf of civil rights and women's rights. It was also an era when
the counterculture challenged many of the values and beliefs held
by morally traditional Americans. But a newer interpretation
stresses how truly polarized the 1960s were. It portrays how
radicals, liberals, and conservatives repeatedly clashed in
ideological combat for the hearts and minds of Americans. Millions
in the center and on the right contested the counterculture,
defended the Vietnam War, and opposed civil rights. Debating the
1960s explores the decade through the arguments and controversies
between radicals, liberals, and conservatives. The focus is on four
main areas of contention: social welfare, civil rights, foreign
relations, and social order. The book also examines the emergence
of the New Left and the modern conservative movement. Finally, it
assesses the enduring importance of the 1960s on contemporary
American politics and society. Combining analytical essays and
historical documents, the book highlights the polarization of the
decade by focusing on the political, social, and cultural debates
that divided the nation then and now.
In the twentieth century, Americans thought of the United States as
a land of opportunity and equality. To what extent and for whom
this was true was, of course, a matter of debate, however
especially during the Cold War, many Americans clung to the
patriotic conviction that America was the land of the free. At the
same time, another national ideal emerged that was far less
contentious, that arguably came to subsume the ideals of freedom,
opportunity, and equality, and that eventually embodied an unspoken
consensus about what constitutes the good society in a postmodern
setting. This was the ideal of choice, broadly understood as the
proposition that the good society provides individuals with the
power to shape the contours of their lives in ways that suit their
personal interests, idiosyncrasies, and tastes. By the closing
decades of the century, Americans were widely agreed that theirs
was-or at least should be-the land of choice. In A Destiny of
Choice?, David Blanke and David Steigerwald bring together
important scholarship on the tension between two leading
interpretations of modern American consumer culture. That modern
consumerism reflects the social, cultural, economic, and political
changes that accompanied the country's transition from a local,
producer economy dominated by limited choices and restricted credit
to a national consumer marketplace based on the individual
selection of mass-produced, mass-advertised, and mass-distributed
goods. This debate is central to the economic difficulties seen in
the United States today.
In the twentieth century, Americans thought of the United States as
a land of opportunity and equality. To what extent and for whom
this was true was, of course, a matter of debate, however
especially during the Cold War, many Americans clung to the
patriotic conviction that America was the land of the free. At the
same time, another national ideal emerged that was far less
contentious, that arguably came to subsume the ideals of freedom,
opportunity, and equality, and that eventually embodied an unspoken
consensus about what constitutes the good society in a postmodern
setting. This was the ideal of choice, broadly understood as the
proposition that the good society provides individuals with the
power to shape the contours of their lives in ways that suit their
personal interests, idiosyncrasies, and tastes. By the closing
decades of the century, Americans were widely agreed that theirs
was-or at least should be-the land of choice. In A Destiny of
Choice?, David Blanke and David Steigerwald bring together
important scholarship on the tension between two leading
interpretations of modern American consumer culture. That modern
consumerism reflects the social, cultural, economic, and political
changes that accompanied the country's transition from a local,
producer economy dominated by limited choices and restricted credit
to a national consumer marketplace based on the individual
selection of mass-produced, mass-advertised, and mass-distributed
goods. This debate is central to the economic difficulties seen in
the United States today.
The conventional interpretation of the 1960s emphasizes how
liberal, even radical, the decade was. It was, after all, the age
of mass protests against the Vietnam War and social movements on
behalf of civil rights and women's rights. It was also an era when
the counterculture challenged many of the values and beliefs held
by morally traditional Americans. But a newer interpretation
stresses how truly polarized the 1960s were. It portrays how
radicals, liberals, and conservatives repeatedly clashed in
ideological combat for the hearts and minds of Americans. Millions
in the center and on the right contested the counterculture,
defended the Vietnam War, and opposed civil rights. Debating the
1960s explores the decade through the arguments and controversies
between radicals, liberals, and conservatives. The focus is on four
main areas of contention: social welfare, civil rights, foreign
relations, and social order. The book also examines the emergence
of the New Left and the modern conservative movement. Finally, it
assesses the enduring importance of the 1960s on contemporary
American politics and society. Combining analytical essays and
historical documents, the book highlights the polarization of the
decade by focusing on the political, social, and cultural debates
that divided the nation then and now.
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