Americans want it both ways. They are committed to cultural diversity, yet demand an endless variety of cheap consumer goods from a global system that destroys distinct ways of life. Americans have papered over this paradox by embracing the rhetoric of diversity and multiculturalism, hiding the extent to which they have accepted homogenized ways of working and living. In this groundbreaking work, David Steigerwald exposes this paradox and examines how culture, rather than economics or politics, became the framework for understanding human affairs. Steigerwald criticizes contemporary cultural studies and multiculturalism, showing how they lead, not to true understanding and acceptance, but to mass consumption and bureaucratic power. Culture's Vanities moves debate away from the culture wars by examining what culture actually means and how the modern understanding of it can only destroy true diversity.

In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was-or at least should be-the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.

In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was-or at least should be-the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.

The conventional interpretation of the 1960s emphasizes how liberal, even radical, the decade was. It was, after all, the age of mass protests against the Vietnam War and social movements on behalf of civil rights and women's rights. It was also an era when the counterculture challenged many of the values and beliefs held by morally traditional Americans. But a newer interpretation stresses how truly polarized the 1960s were. It portrays how radicals, liberals, and conservatives repeatedly clashed in ideological combat for the hearts and minds of Americans. Millions in the center and on the right contested the counterculture, defended the Vietnam War, and opposed civil rights. Debating the 1960s explores the decade through the arguments and controversies between radicals, liberals, and conservatives. The focus is on four main areas of contention: social welfare, civil rights, foreign relations, and social order. The book also examines the emergence of the New Left and the modern conservative movement. Finally, it assesses the enduring importance of the 1960s on contemporary American politics and society. Combining analytical essays and historical documents, the book highlights the polarization of the decade by focusing on the political, social, and cultural debates that divided the nation then and now.

The conventional interpretation of the 1960s emphasizes how liberal, even radical, the decade was. It was, after all, the age of mass protests against the Vietnam War and social movements on behalf of civil rights and women's rights. It was also an era when the counterculture challenged many of the values and beliefs held by morally traditional Americans. But a newer interpretation stresses how truly polarized the 1960s were. It portrays how radicals, liberals, and conservatives repeatedly clashed in ideological combat for the hearts and minds of Americans. Millions in the center and on the right contested the counterculture, defended the Vietnam War, and opposed civil rights. Debating the 1960s explores the decade through the arguments and controversies between radicals, liberals, and conservatives. The focus is on four main areas of contention: social welfare, civil rights, foreign relations, and social order. The book also examines the emergence of the New Left and the modern conservative movement. Finally, it assesses the enduring importance of the 1960s on contemporary American politics and society. Combining analytical essays and historical documents, the book highlights the polarization of the decade by focusing on the political, social, and cultural debates that divided the nation then and now.