The way that movements communicate with the general public matters for their chances of lasting success. Devo Woodly argue that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue.

Examining the significance of the Movement for Black Lives, Reckoning uncovers a broadly applicable argument for the democratic necessity of social movements. Barack Obama famously said that the purpose of social movements is to get a seat at the table. However, as Deva Woodly argues in Reckoning - a sweeping account of the meaning and purpose of the Movement for Black Lives (M4BL) - the value of such movements is something much more profound: they are necessary for the health and survival of democracy. Drawing from on-the-ground interviews with activists in the movement, Woodly analyzes the emergence of the M4BL, its organizational structure and culture, and its strategies and tactics. She also shows how a unique political philosophy - Radical Black Feminist Pragmatism - served as an intellectual foundation of the movement and documents the role it played in transforming public meanings, public opinion, and policy. Interweaving theoretical and empirical observations throughout, Woodly provides both a unique portrait of the movement and a powerful explanation of the labor social movements do in democracy. A major work that speaks to both scholars and activists, Woodly's account of the rise and spread of M4BL will reshape our understanding of why the movement is so important - and so necessary - for democracy.

Examining the significance of the Movement for Black Lives, Reckoning uncovers a broadly applicable argument for the democratic necessity of social movements. Barack Obama famously said that the purpose of social movements is to get a seat at the table. However, as Deva Woodly argues in Reckoning - a sweeping account of the meaning and purpose of the Movement for Black Lives (M4BL) - the value of such movements is something much more profound: they are necessary for the health and survival of democracy. Drawing from on-the-ground interviews with activists in the movement, Woodly analyzes the emergence of the M4BL, its organizational structure and culture, and its strategies and tactics. She also shows how a unique political philosophy - Radical Black Feminist Pragmatism - served as an intellectual foundation of the movement and documents the role it played in transforming public meanings, public opinion, and policy. Interweaving theoretical and empirical observations throughout, Woodly provides both a unique portrait of the movement and a powerful explanation of the labor social movements do in democracy. A major work that speaks to both scholars and activists, Woodly's account of the rise and spread of M4BL will reshape our understanding of why the movement is so important - and so necessary - for democracy.

The way that movements communicate with the general public matters for their chances of lasting success. Devo Woodly argue that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue.