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Books > Social sciences > Politics & government > Political activism
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The Politics of Common Sense - How Social Movements Use Public Discourse to Change Politics and Win Acceptance (Hardcover)
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The Politics of Common Sense - How Social Movements Use Public Discourse to Change Politics and Win Acceptance (Hardcover)
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The way that movements communicate with the general public matters
for their chances of lasting success. Devo Woodly argue that the
potential for movement-led political change is significantly rooted
in mainstream democratic discourse and specifically in the
political acceptance of new issues by news media, the general
public, and elected officials. This is true to some extent for any
group wishing to alter status quo distributions of rights and/or
resources, but is especially important for grassroots challengers
who do not already have a place of legitimated influence in the
polity. By examining the talk of two contemporary movements, the
living wage and marriage equality, during the critical decade after
their emergence between 1994-2004, Woodly shows that while the
living wage movement experienced over 120 policy victories and the
marriage equality movement suffered many policy defeats, the
overall impact that marriage equality had on changing American
politics was much greater than that of the living wage because of
its deliberate effort to change mainstream political discourse, and
thus, the public understanding of the politics surrounding the
issue.
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