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Geordie Stylizations is a short-focused research work which builds
on the renovated interest on the nexus between
accent-identity-prestige-prejudice, offering an analysis of
celebrities' use of the Geordie variety in a series of public
performances as a reflection instrument for scholars, but also for
neophyte readers with an interest in Sociolinguistics, Pragmatics,
Celebrity Studies, Cultural Studies, Anthropology, Sociology and
Gender Studies. Of interest are the individual instances of
Geordieness performed on specific occasions, i.e. the ways in which
people construct their unique and constantly evolving language
repertoires sometimes appropriating some, other times distancing
themselves from, linguistic traits that would characterize them as
members of specific communities in other people's perceptions. The
material investigated is provided by the artistic world: engaging
with the arts and culture, and in particular with music, is not
just a solitary event, but also a participatory one which many
people feel is worthwhile sharing through ordinary conversation and
interaction via social networks every day.
Geordie Stylizations is a short-focused research work which builds
on the renovated interest on the nexus between
accent-identity-prestige-prejudice, offering an analysis of
celebrities' use of the Geordie variety in a series of public
performances as a reflection instrument for scholars, but also for
neophyte readers with an interest in Sociolinguistics, Pragmatics,
Celebrity Studies, Cultural Studies, Anthropology, Sociology and
Gender Studies. Of interest are the individual instances of
Geordieness performed on specific occasions, i.e. the ways in which
people construct their unique and constantly evolving language
repertoires sometimes appropriating some, other times distancing
themselves from, linguistic traits that would characterize them as
members of specific communities in other people's perceptions. The
material investigated is provided by the artistic world: engaging
with the arts and culture, and in particular with music, is not
just a solitary event, but also a participatory one which many
people feel is worthwhile sharing through ordinary conversation and
interaction via social networks every day.
The book sets out to examine the concept of 'chav', providing a
review of its origins, its characterological figures, the process
of enregisterment whereby it has come to be recognized in public
discourse, and the traits associated with it in traditional media
representations. The author then discusses the 'chav' label in
light of recent re-appropriations in social network activity
(particularly through the video-sharing app TikTok) and subsequent
commentary in the public sphere. She traces the evolution of the
term from its use during the first decade of the twenty-first
century to make sense of class, status and cultural capital, to its
resurgence and the ways in which it is still associated with
appearance in gendered and classed ways. She then draws on recent
developments in linguistic anthropology and embodied sociocultural
linguistics to argue that social media users draw on communicative
resources to perform identities that are both situated in specific
contexts of discourse and dynamically changing, challenging the
idea that geo-sociocultural varieties and mannerisms are the sole
way of indexing membership of a community. This volume contends
that equating 'chav' with 'underclass' in the most recent uses of
the concept on social networks may not be the whole story, and the
book will be of interest to sociocultural linguistics and identity
researchers, as well as readers in anthropology, sociology, British
studies, cultural studies, identity studies, digital humanities,
and sociolinguistics.
This volume studies the relationship between the writers of
specialized text and their readers in a broad range of settings,
including research, popularization and education. It offers younger
researchers an insight into the targeting process, helping them
consider the impact their work can have, and showing them how to
achieve greater exposure. Further, it offers an invaluable
reflective instrument for beginning and experienced researchers,
drawing on a veritable treasure trove of their colleagues'
experience. As such, it represents a way for researchers and
students in linguistics and related disciplines to access issues
from a different, insider perspective. Reader targeting has become
a very sophisticated process, with authors often addressing their
potential readers even in video. Compared to other forms of
writing, academic writing stands out because authors are, in the
majority of cases, also consumers of the same type of products,
which makes them excellent "targeters."
This volume studies the relationship between the writers of
specialized text and their readers in a broad range of settings,
including research, popularization and education. It offers younger
researchers an insight into the targeting process, helping them
consider the impact their work can have, and showing them how to
achieve greater exposure. Further, it offers an invaluable
reflective instrument for beginning and experienced researchers,
drawing on a veritable treasure trove of their colleagues'
experience. As such, it represents a way for researchers and
students in linguistics and related disciplines to access issues
from a different, insider perspective. Reader targeting has become
a very sophisticated process, with authors often addressing their
potential readers even in video. Compared to other forms of
writing, academic writing stands out because authors are, in the
majority of cases, also consumers of the same type of products,
which makes them excellent "targeters."
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