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Indexing 'Chav' on Social Media - Transmodal Performances of Working-Class Subcultures (Hardcover, 1st ed. 2022)
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Indexing 'Chav' on Social Media - Transmodal Performances of Working-Class Subcultures (Hardcover, 1st ed. 2022)
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The book sets out to examine the concept of 'chav', providing a
review of its origins, its characterological figures, the process
of enregisterment whereby it has come to be recognized in public
discourse, and the traits associated with it in traditional media
representations. The author then discusses the 'chav' label in
light of recent re-appropriations in social network activity
(particularly through the video-sharing app TikTok) and subsequent
commentary in the public sphere. She traces the evolution of the
term from its use during the first decade of the twenty-first
century to make sense of class, status and cultural capital, to its
resurgence and the ways in which it is still associated with
appearance in gendered and classed ways. She then draws on recent
developments in linguistic anthropology and embodied sociocultural
linguistics to argue that social media users draw on communicative
resources to perform identities that are both situated in specific
contexts of discourse and dynamically changing, challenging the
idea that geo-sociocultural varieties and mannerisms are the sole
way of indexing membership of a community. This volume contends
that equating 'chav' with 'underclass' in the most recent uses of
the concept on social networks may not be the whole story, and the
book will be of interest to sociocultural linguistics and identity
researchers, as well as readers in anthropology, sociology, British
studies, cultural studies, identity studies, digital humanities,
and sociolinguistics.
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