Increasing legislative and environmental pressure requires businesses to become more responsive to products that either have been returned or that are at the end of their useful lives. Life cycles are getting shorter, and efficient handling can save large amounts of money since many materials can be extracted and reused or redistributed. Reverse logistics (RL) and closed loop supply chains (CLSC) have garnered growing interest as a way to manage this reverse flow of product in a cost effective way. Introduction to Management of Reverse Logistics (RL) and Closed Loop Supply Chain(CLSC) Processes provides an overall treatment of CLSC and RL, a qualitative and quantitative presentation of the size and dimensions of the overall market and industry, and a look at future trends. The author discusses key issues and trends in management and operation, strategic, tactical, and operational issues for implementation, and a pragmatic evaluation of the realities of running a CLSC or an RL business. Since most supply chains are not designed to handle reverse materials flows effectively, this is a crucial resource for managers who wish to ensure a smooth flow of materials while extracting the maximum value from returned and end-of-life goods.

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

This book introduces the new discipline of urban oceanography, providing a deeper understanding of the physics of the coastal ocean in an urban setting. The authors explore how the coastal ocean impacts with the humans who live, work and play along its shores; and in turn how human activities impact the health and dynamics of the coastal ocean. Fundamental topics covered include: the governing dynamical equations; tidal and circulation processes; variation of salinity and freshwater fluxes; watershed pollutants; observing systems; and climate change. Bridging the gaps between the fields of engineering, physical and social sciences, economics, and policy, this book is for anyone who wishes to learn about the physics, chemistry, and biology of coastal waters. It will support an introductory course on urban oceanography at the advanced undergraduate and graduate level, and will also prove invaluable as a reference text for researchers, professionals, coastal urban planners, and environmental engineers.

As the service industry continues to grow more competitive and sophisticated, the need to develop a customer focused business strategy also continues to become more imperative. Managing High Tech Services Using a CRM Strategy explores how to manage and direct service organizations utilizing a high tech strategy supported by the Customer Service Management (CRM) infrastructure that will gain and retain your service organization's competitive edge.

Donald Blumberg, an internationally recognized authority on service business strategy and the worldwide services market, with over 34 years of experience in consulting globally to a broad array of small, medium, and large corporations, provides a fresh and incisive look at how to successfully manage the service business. Mr. Blumberg shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically, generating significantly increased top line revenues and bottom line profitability. A core element of this overall customer strategy is CRM, which gives you the tools, systems, and infrastructure you need to get and stay ahead in today's hyper competitive business environment.

Mr. Blumberg highlights issues and problem-solving applications such as:
· What is the correct business model for service and how does it differ from a product oriented service model?
· What are the key factors, elements, and dynamics influencing the success (or failure) of the service business?
· Developing, implementing, and rolling out a superior service operation on either a standalone basis or in support of a product or manufacturing business.
· Making service businesses more competitive by integrating service delivery mechanisms and relevant data on a real-time basis.
· Employing CRM as a mechanisms to advance a service strategy
· Adding to the perceived value of a service
· Using CRM databases to measure customer satisfaction and quality
· Supporting CRM efforts with state-of-the-art wireless technologies
· Estimating the cost of CRM efforts and how to measure the results

Combining theory, structural dynamics, case studies, examples, state-of-the-art assessments, and market research results, the author clearly presents workable strategies for managing, marketing, and selling service in a variety of different business markets and situations. While many books have addressed how to create and manage a profitable service-based business, few have addressed how to integrate key service strategies with CRM with the wealth of detail you will find in Managing High Tech Services Using a CRM Strategy.